Google introduces the DoubleClick Ad Exchange

As most of you know already, Google bought DoubleClick in March last year for more than $3 billion. Recently, it introduced in a blogpost a new type of ad exchange called the DoubleClick Ad Exchange to compete with companies like Yahoo in the online display ads market.

The current online display ads market is dominated by Yahoo which owns 12.5 percent share of the market. Google, on the other hand, only has 2 percent share. This new exchange system will allow Google to combine DoubleClick with its own advertisement services: Adwords and Adsense.

If everything goes well, Google will be able to dominate the market of display advertising on Internet.

Google’s new system strives to simplify the system so that advertisers can easily buy ads from the publishers. Also, it tries to provide detailed reports for advertisers and publishers.

Yahoo better start preparing because its display ads domination is about to be challenged by Google, the most used search engine in the world.